The Shift Is Real: How Wisconsin Buyers Are Finally Gaining Power

Wisconsin’s housing market is shifting — and for the first time in years, buyers are regaining some serious negotiating power. In this episode of The Wisconsin Housing Report, John Reuter, top 5% Wisconsin Realtor and founder of Integrity Homes, breaks down the most important real estate trends happening right now across Dane County and beyond.

From a jaw-dropping real estate story where a buyer negotiated $10,000 off the asking price with no competing offers, to why inventory levels are slowly climbing while prices remain stable, this episode is packed with real-world insights and local housing data you won’t find anywhere else.

Here’s what we cover in this must-listen episode:

• Dane County Market Update (June 2025): Home sales are down 1.5% year-over-year, but active listings are up 4.3%, giving Wisconsin homebuyers more options than we’ve seen in years.
• How Wisconsin Compares to Other U.S. Markets: While coastal cities like Oakland, Austin, and Seattle see 3–7% price drops, Wisconsin’s real estate market is holding strong thanks to sustainable growth, steady demand, and economic fundamentals.
• Mortgage Rate Insights: With 30-year fixed rates hovering around 6.77%, affordability challenges remain—but strategic buyers are making the most of this window.
• Negotiation Power Is Back: Contingencies, inspection requests, and price reductions are making a comeback—especially in the $300,000+ price points and rural areas around Madison.
• Luxury Market & Regional Breakdowns: From downtown Madison to the outer suburbs, we explore where homes are still moving fast and where buyers are gaining leverage.
• What Sellers Need to Know: The "list it and wait for a bidding war" era is fading. Today’s market demands correct pricing, patience, and preparation.
• What Buyers Should Watch For: With more breathing room and fewer multiple-offer situations, this is one of the best times in recent years to enter the Wisconsin real estate market.

Whether you're a first-time homebuyer in Madison, a homeowner thinking about selling in Waunakee, or just curious about where the Wisconsin housing market is heading in 2025, this episode delivers the expert insight you need.

Subscribe for regular insights, and don’t forget to share your own home-buying or selling experiences!

Podcast Host:

John Reuter

Broker/Owner | Integrity Homes
📞 608-669-4226
📧 john@integrityhomeswi.com
🌐 Integrity Homes Website

📲 Connect with me:
🔹Facebook
🔹Instagram
🔹LinkedIn
🔹YouTube
🔹TikTok

Real Broker, LLC