How a Sun Prairie Home That Expired Twice Sold in 18 Days

by John Reuter

 

 

Case StudySun Prairie, WI • 2026

How a Sun Prairie Home That Expired Twice Sold in 18 Days

A real Sun Prairie listing at 633 Stonehaven Drive that spent 197 days unsold across two prior listings at $460,000 and $430,000 with a different brokerage. We took the listing over, repriced it to $414,900, and closed it at $415,000 in 18 days.

Quick Answer

Question: How does a Sun Prairie listing that expired twice get sold?

Answer: A real home at 633 Stonehaven Drive in Sun Prairie spent 197 days unsold across two listings with a previous brokerage that could not get it sold. It was first listed at $460,000 in February 2025, expired after 83 days, re-listed at $430,000 in June, and expired again after 114 days. The seller hired Integrity Homes to take over the listing in November 2025 at $414,900. An offer was accepted in 14 days, and the home sold at $415,000, $100 over list, with 18 days on market.

633 Stonehaven Drive Sun Prairie Wisconsin home sold by Integrity Homes after a brokerage takeover

This is a real Sun Prairie listing. The home is at 633 Stonehaven Drive, the MLS history is public, and the numbers below are pulled directly from the SCWMLS record. The seller's home had been on and off the market for 197 days with a different brokerage that could not get it sold, before the seller hired Integrity Homes to take over the listing in November 2025. For market context on what these numbers mean today, see our Sun Prairie market report.

1. What happened

The home at 633 Stonehaven Drive in Sun Prairie was first listed by a different brokerage on February 23, 2025, at $460,000. After 83 days on market with no successful sale, the listing expired on May 16, 2025. The same brokerage re-listed the home on June 9, 2025, at $430,000, a $30,000 drop. After another 114 days, that listing also expired on September 30, 2025. By the time the seller reached out to Integrity Homes, the home had been on and off the market for 197 cumulative days across two listings, with two different price points, and no closed sale. The seller had run out of patience with a brokerage that could not get the home sold.

  • First listing (Feb 23, 2025): $460,000 list, 83 DOM, expired
  • Second listing (June 9, 2025): $430,000 list, 114 DOM, expired
  • Total cumulative time on market with prior broker: 197 days
  • Number of price reductions during that period: one, of $30,000
  • Result: zero closed offers across both listings
The pattern: A $30,000 price drop on a stale listing did not move the needle. After 197 days with no sale, the seller needed more than another reduction.

2. What we did

The seller hired Integrity Homes to take over the listing from the previous brokerage and reset it. We treated this as a clean takeover, not a price drop on the prior stale listing. The MLS record shows the home went into Delayed status on November 3, 2025, then Active on November 4, 2025, at $414,900. That price was intentionally set below the prior $430,000 expired list price and just under the Sun Prairie city-wide median of $430,000 at the time, which gave the home immediate competitive positioning against everything else in the inventory.

  • Fresh MLS entry: new MLS number, reset days-on-market clock, new exposure cycle
  • New list price: $414,900 (down $15,100 from the prior expired $430,000)
  • Position relative to Sun Prairie's $430,000 median: just under, making the home the value pick in its price band
  • Re-launched as a Delayed-then-Active listing, giving the market a clean entry rather than a stale carryover
  • Integrity Homes took over the entire listing presentation, marketing, and buyer communication from the prior brokerage
What this means locally: The price drop from the prior broker (from $460k to $430k) was a $30,000 cut on a stale listing that stayed stale. The drop from $430k to $414,900 with a fresh listing under Integrity Homes was a smaller $15,100 cut, but with a clean reset that put the home back in front of buyers as new inventory.

3. What it meant

The listing went Active on November 4, 2025. Fourteen days later, on November 18, the MLS status changed to Offer-Show with an accepted offer in hand. The home closed at $415,000, which is $100 above the $414,900 list price. Total days on market: 18. After 197 days unsold across two listings with a different broker, the seller closed within three weeks of re-listing with Integrity Homes.

  • List price: $414,900
  • Final sale price: $415,000 ($100 over list)
  • Days on market (DOM): 18
  • Days from Active to accepted offer: 14
  • Listing date: November 4, 2025
  • Accepted offer date: November 18, 2025
  • Net comparison: closed at $415,000 vs. the prior expired $430,000 list. Real-world buyers in the current Sun Prairie market priced this home at $415,000, not at $430,000 and not at $460,000.
John’s take: The biggest lesson here is that a stale listing tells buyers something is wrong before they ever tour the home. The seller's first broker dropped the price by $30,000 and still could not move it because the listing carried the same staleness with the new number. A fresh listing at a defensible price moved in two weeks. The market did not change between September and November. The listing's reputation did.

What this means for other Sun Prairie sellers

I get calls every spring and fall from Sun Prairie homeowners who are 30, 60, or 90 days into a stale listing. The instinct is almost always the same: drop the price by another 5 or 10 grand. The Stonehaven Drive story shows why that rarely works on its own. The previous broker dropped the price by $30,000, far more than most sellers will agree to, and the home still expired again. The reset that worked was not a deeper discount. It was a fresh listing at a defensible price with a clean DOM clock.

  • A price drop on a stale listing is not the same as a fresh listing at a lower price
  • Sun Prairie's median time on market is 15 days. A listing past day 30 is sending a signal, not waiting on the market
  • The $400,000 to $500,000 band in Sun Prairie has 1.26 months of supply, extreme seller's market. There is no inventory excuse
  • Pricing should anchor to the median and to truly recent comps, not last spring's expectations
What this means locally: Stonehaven Drive proves a hard truth. Two listings, 197 days, a $30,000 cut, and the home did not close. One fresh listing at $414,900 closed at $415,000 in 18 days. The number on the sign was less important than the fact that the listing was new again.

Stuck with an agent who can't sell your home? Let's take it over.

If your Sun Prairie listing has expired, or is sitting with another agent who is not getting it sold, a clean takeover at a defensible price almost always outperforms another price reduction. Here is what we work through together.

  • A second opinion on price using the most recent Sun Prairie closed comps
  • A review of why the prior listing did not sell and what the MLS pattern is telling buyers
  • A clean re-listing plan that gives the home a real fresh start
  • Direct, honest communication from listing through close

Frequently Asked Questions About Stale Listings in Sun Prairie, WI

How long is too long for a Sun Prairie home to sit on the market?
Sun Prairie's current median time on market is 15 days, with only 1.46 months of supply. In that environment, a well-priced home should generate strong showings in the first two weeks. Past day 30 with declining showing activity is a signal that something in the pricing or listing needs to change.
Will dropping my list price fix a stale Sun Prairie listing?
Not always. The Stonehaven Drive case shows the limits of a price drop on a stale listing. The previous broker cut the price by $30,000 from $460,000 to $430,000 and the home still expired. The fix was a fresh listing at $414,900 with a clean days-on-market clock, not a deeper discount on the original listing.
Can I expire my listing and re-list it with a new agent?
Yes. Wisconsin sellers can let a listing expire at the end of the listing agreement term and re-list with a different brokerage. SCWMLS rules govern when a re-listing counts as a fresh MLS entry versus a continuation. The Stonehaven Drive listing was re-listed in November 2025 as a new MLS entry after the prior listing expired.
How long had 633 Stonehaven Drive been on the market before Integrity Homes took the listing?
The home was on and off the market for 197 cumulative days across two prior listings with a different brokerage that could not get it sold. The first listing ran 83 days at $460,000 and expired. The second listing ran 114 days at $430,000 and also expired. The seller hired Integrity Homes to take over the listing in November 2025.
What did the home actually sell for?
The home at 633 Stonehaven Drive in Sun Prairie sold at $415,000, which is $100 over the $414,900 list price set by Integrity Homes. The accepted offer came in 14 days after the listing went Active. Total days on market: 18.
How quickly can a stale Sun Prairie listing sell after a fresh re-listing?
In the Stonehaven Drive case, the home went from 197 days unsold to under contract within 14 days of re-listing, and to closed at 18 days on market. Results vary by home, but a clean re-listing at a defensible price typically outperforms another price reduction on a stale listing.

A home at 633 Stonehaven Drive in Sun Prairie was listed for 197 days across two prior listings at $460,000 and $430,000 with a brokerage that could not get it sold. The seller hired Integrity Homes, who took over the listing on November 4, 2025 at $414,900. An offer was accepted in 14 days, and the home closed at $415,000 with 18 total days on market.

If your Sun Prairie listing has expired, or is sitting with an agent who is not getting it sold, the answer is rarely another price reduction on the existing listing. Reach out and we will look at your listing the way a buyer is looking at it, then plan a clean takeover.

John Reuter Integrity Homes  ·  Sun Prairie & Dane County
Brokered by Real Broker, LLC
608.669.4226  ·  john@integrityhomeswi.com

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