Wisconsin Inventory Is Growing—But Not All Markets Are Created Equal

by John Reuter

 

🏡

Wisconsin Inventory Is Growing—But Not All Markets Are Created Equal

April 2025 Wisconsin Housing Report

By John Reuter | Integrity Homes
Serving Waunakee, Madison, Sun Prairie, and Beyond
After years of it feeling almost impossible to find a home you actually want to buy, the tide is starting to turn. Nationally, housing inventory is rising—and that gives buyers more options than they've had in a long time.

But here's the catch: how much inventory has increased really depends on where you live. And right here in Dane County and surrounding areas, we're seeing a unique mix of improvement and imbalance that you need to understand if you're thinking about buying or selling this year.

📊 National vs. Local: Inventory Is Up, but Recovery Is Uneven

Across the U.S., the number of homes for sale is up significantly—at least 19% year-over-year in every region, and nearly 41% in the West. That's thanks to two key factors:

  • 🏠More sellers are finally listing their homes, even without the rate drops they hoped for.
  • Homes are taking longer to sell, meaning listings are sitting longer and increasing inventory.

Inventory in the West and South Has Improved the Most

Percent Change in Active Listing, Year-Over-Year and Compared to Pre-Pandemic Norms

 
Y-O-Y
 
Pre-Pandemic (2017-2019)
50%30%10%0%-10%-30%-50%-70%
 
22.9%
-41.0%
Midwest
19.0%
-52.4%
Northeast
32.9%
3.6%
South
40.7%
10.8%
West
Source: Realtor.com

According to Realtor.com, May 2025 saw more new listings than any May in the past three years, and homes are averaging 51 days on the market, getting back to a more typical pace. This means the market is rebalancing.

But here's what we're seeing right here in Wisconsin…

🧀 Local Breakdown: South Central Wisconsin Is Slowly Catching Up

According to the Wisconsin REALTORS® Association, here's what happened in April 2025 statewide:

-10.4%
Home sales year-over-year
$322,000
Median price (+7.3%)
3.6 months
Statewide inventory (+5.9%)
3.2 months
Dane County supply
  • 🔎In micropolitan areas (smaller cities and towns), inventory improved 8.6% to 3.8 months.
  • 🏞️Rural areas saw a bigger bump—13.6% growth, now at 5.0 months of inventory.

The Bottom Line

While the overall trend is encouraging, we're not "back to normal" yet in Dane County or most metropolitan areas. Inventory here is still tight at just 3.2 months of supply.

To hit balanced market levels, total listings in Wisconsin would need to increase by 67%.

🔍 Local Expertise Matters More Than Ever

Here's the bottom line: you do have more choices today than you did a year ago. But if you're looking in Waunakee, Madison, Sun Prairie, DeForest, or anywhere nearby, the market still favors sellers, especially in certain price points and neighborhoods.

Some counties—like Sauk County and parts of rural Columbia County—are showing stronger inventory growth. That might be where your opportunity lies. I've helped many clients expand their search just a few miles and find the perfect home where the competition is less intense.

💬 What This Means for You

If you're buying:

  • 📍Work with a local expert (like me!) who knows which areas have more supply and where competition is still high.
  • 💡Be flexible with your location—consider nearby communities that offer better value and more options.
  • 🏷️Understand pricing trends. In Dane County, the median home price barely moved—up just 0.1%—which means we may be hitting a pricing plateau.

If you're selling:

  • 📸Presentation and pricing are still key—buyers may have more choices, but they're still picky.
  • 🏃‍♂️The days of 10 offers in 24 hours might be fading, but well-positioned homes are still moving fast in the right price range.
  • 💬Let's strategize—I'll show you how to stand out even in a shifting market.

📣 Let's Chat About Your Local Market

Whether you're buying, selling, or just curious, now's a great time to have a conversation about what's happening in your neighborhood. Let's talk about how inventory changes, pricing trends, and buyer behavior are affecting your street, your city, and your plans.

📲608-669-4226
📧john@integrityhomeswi.com

🧠 Question of the Month:

What's one thing you've noticed lately that makes the market feel different than it did a year or two ago?

👇 Drop your thoughts in the comments or message me—I'd love to hear your perspective!

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John Reuter

+1(608) 669-4226

john@integrityhomeswi.com