As Seen on CNN: How National Real Estate Changes Impact Dane County Buyers & Sellers

July 10, 2025 | by John Reuter

In November 2024, I was honored to be featured in CNN’s national coverage about how big changes in the real estate industry are reshaping the market.

When CNN needed insight into how these shifts impact buyers and sellers, they included my perspective — because what happens nationally always plays out in local communities like ours here in Dane County.

That same expertise I shared with CNN is what I use every day to help clients navigate our changing market — turning home equity into opportunity, winning with cash offers, and staying ahead of trends.

📈 National Real Estate Snapshot

• 🏠 Inventory: Highest level in 5 years gives buyers more options.
• 💵 Investor activity: Lowest since 2020 — less competition from institutional buyers.
• 📉 Mortgage rates: Hovering near 6.9%, stable but still challenging.

🏡 What This Means for Dane County

Here in Dane County, these national shifts feel very real:

• Nearly 20% of homes are selling below list price — room to negotiate.
• 17% of homes sold in May 2025 were all-cash transactions — a competitive advantage. Learn how to become a cash buyer here.

💰 Why Equity & Cash Are Key

With home equity at record levels, more homeowners are skipping the mortgage altogether — turning their equity into cash offers that sellers love. This cuts out appraisal delays, lender red tape, and positions you to win.

✅ How to Leverage These Trends

1. Get your free Equity Check Report from me.
2. See what your home is worth & what you could net — learn what to expect during the selling process here.
3. Use equity (or near-cash with bridge financing) to make a stronger offer.
4. Close faster & smarter — with fewer headaches.

📞 Ready to discover how much buying power your equity gives you? Contact me today: john@integrityhomeswi.com | 608‑669‑4226

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