Sales down. Prices steady. Inventory scarce. What smart movers do now.
Sales down. Prices steady. Inventory scarce. What smart movers do now.
Local Market Comparison
September 2025 Real Estate Data by Community
Market Snapshot
Key Market Insights
- Waunakee leads pricing at $670K median, reflecting its premium market position and quality amenities
- Verona moves fastest with just 6 days on market, showing strong buyer demand in the $499K median range
- Madison remains tightest with only 1.59 months of supply, creating continued seller advantage
- Middleton offers balance with 2.43 months of supply and access to Wisconsin's #1 ranked school district
- Sun Prairie maintains premium 11% above county average, justified by location and growth
- DeForest provides value with competitive pricing in the low-$500K range and good school access
Current Market Dynamics
While sales activity has cooled compared to last year's peaks, the fundamentals remain strong across Dane County. Median prices are holding steady or rising modestly, supported by persistent inventory shortages that keep sellers in control of most negotiations.
Seller's Market Persists
Most communities maintain sub-3 months of inventory, well below the 6 months considered balanced. This continues to favor sellers in negotiations.
Quick Sales Continue
Days on market remain in single digits to low teens across the region, indicating sustained buyer urgency for well-priced properties.
What Smart Movers Are Doing Now
For Buyers
- Acting with urgency - Getting fully pre-approved and ready to move quickly on the right property
- Considering rate lock strategies - Securing favorable terms now with plans to refinance if rates drop further
- Focusing on value markets - Exploring communities like DeForest and Middleton where inventory is more balanced
- Preparing for competition - Understanding that a Fed rate cut could bring more buyers off the sidelines
For Sellers
- Capitalizing on low inventory - Listing while supply remains constrained across most price bands
- Pricing strategically - Using recent comps and understanding micro-market dynamics by community
- Preparing for fall activity - Anticipating increased buyer traffic if rates are cut
- Maximizing presentation - Investing in staging and professional marketing to stand out in competitive segments
Buy Now or Wait for Rate Cuts?
If the Fed trims rates by ~25 basis points, more buyers will likely re-enter the market—tightening competition, shrinking concessions, and potentially pushing prices higher in already competitive segments. Buying now can mean better negotiating terms and seller concessions; waiting aims for a lower rate but risks higher prices and fewer negotiation levers.
Looking Ahead
The Dane County market continues to demonstrate its fundamental strength through employment diversity, population growth, and quality of life factors. While transaction volumes may fluctuate with interest rate changes, the underlying supply-demand imbalance suggests continued seller advantages in most communities and price segments.
Whether you're buying or selling, success in this market requires understanding local conditions, acting decisively, and working with experienced professionals who can navigate the nuances of each community's unique dynamics.
Frequently Asked Questions
Ready to Make Your Move?
Whether you're looking to buy or sell in today's dynamic market, our local expertise across Madison, Sun Prairie, Verona, Middleton, Waunakee, and DeForest gives you the competitive edge you need.
- Comprehensive market analysis and pricing strategy
- Expert negotiation in competitive situations
- Professional staging and marketing services
- Trusted guidance through every step of the process
Contact Integrity Homes today to discuss your real estate goals.
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