Sales down. Prices steady. Inventory scarce. What smart movers do now.

by John Reuter

Sales down. Prices steady. Inventory scarce. What smart movers do now.

Dane County's housing market shows continued resilience despite cooling sales volumes. With inventory remaining tight across most communities and prices holding firm, smart buyers and sellers are adapting their strategies ahead of potential Federal Reserve rate cuts.

Local Market Comparison

September 2025 Real Estate Data by Community

Key Market Insights

Current Market Dynamics

While sales activity has cooled compared to last year's peaks, the fundamentals remain strong across Dane County. Median prices are holding steady or rising modestly, supported by persistent inventory shortages that keep sellers in control of most negotiations.

Seller's Market Persists

Most communities maintain sub-3 months of inventory, well below the 6 months considered balanced. This continues to favor sellers in negotiations.

Quick Sales Continue

Days on market remain in single digits to low teens across the region, indicating sustained buyer urgency for well-priced properties.

What Smart Movers Are Doing Now

For Buyers

  • Acting with urgency - Getting fully pre-approved and ready to move quickly on the right property
  • Considering rate lock strategies - Securing favorable terms now with plans to refinance if rates drop further
  • Focusing on value markets - Exploring communities like DeForest and Middleton where inventory is more balanced
  • Preparing for competition - Understanding that a Fed rate cut could bring more buyers off the sidelines

For Sellers

  • Capitalizing on low inventory - Listing while supply remains constrained across most price bands
  • Pricing strategically - Using recent comps and understanding micro-market dynamics by community
  • Preparing for fall activity - Anticipating increased buyer traffic if rates are cut
  • Maximizing presentation - Investing in staging and professional marketing to stand out in competitive segments

Buy Now or Wait for Rate Cuts?

If the Fed trims rates by ~25 basis points, more buyers will likely re-enter the market—tightening competition, shrinking concessions, and potentially pushing prices higher in already competitive segments. Buying now can mean better negotiating terms and seller concessions; waiting aims for a lower rate but risks higher prices and fewer negotiation levers.

Looking Ahead

The Dane County market continues to demonstrate its fundamental strength through employment diversity, population growth, and quality of life factors. While transaction volumes may fluctuate with interest rate changes, the underlying supply-demand imbalance suggests continued seller advantages in most communities and price segments.

Whether you're buying or selling, success in this market requires understanding local conditions, acting decisively, and working with experienced professionals who can navigate the nuances of each community's unique dynamics.

Frequently Asked Questions

Should I buy now or wait for a possible rate cut?
If the Fed trims rates by ~25 basis points, more buyers will likely re-enter—tightening competition, shrinking concessions, and pushing prices higher in already hot segments. Buying now can mean better terms and seller concessions; waiting aims for a lower rate but risks higher prices and fewer negotiation levers.
Is Dane County a buyer's or seller's market?
Seller-leaning. Months of supply sits near 2.21—well below the ~6 months considered balanced. Low supply keeps pricing firm and days on market short.
Where is the market most competitive?
Mid-price bands ($300K–$600K) typically see the fastest absorption and more multiple-offer scenarios. Upper tiers ($700K+ and $1M+) show more room to negotiate.
Are homes still selling quickly?
Yes. Median days on market is roughly 9, and time to pending is around 12 days. Week-one strategy—pricing and presentation—still decides outcomes.
Can I still win with contingencies?
Right now, many buyers are securing inspections, appraisal protections, and seller credits—advantages that could narrow if demand jumps after a rate cut.

Ready to Make Your Move?

Whether you're looking to buy or sell in today's dynamic market, our local expertise across Madison, Sun Prairie, Verona, Middleton, Waunakee, and DeForest gives you the competitive edge you need.

  • Comprehensive market analysis and pricing strategy
  • Expert negotiation in competitive situations
  • Professional staging and marketing services
  • Trusted guidance through every step of the process

Contact Integrity Homes today to discuss your real estate goals.

Call (608) 669-4226john@integrityhomeswi.com

Contact Us

Market data compiled from MLS sources and local market analysis. Information current as of September 2025. Contact Integrity Homes for the most up-to-date market conditions and personalized consultation.

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John Reuter

+1(608) 669-4226

john@integrityhomeswi.com